Ultimately, it’s the customer who decides – which explains why our philosophy as consultants is based around an in-depth understanding of their choices.
Since Investors Marketing was established in 1999, we have conducted our own series of comprehensive market surveys to gain insight into customers’ financial motives, preferences and practices. This has produced a customer typology for financial decision-makers that is unique to the German-speaking regions.
Thanks to our profound understanding of customers’ choices, our project expertise and more than 12 million genuine customer responses to product and price adjustments, we are in a position to produce precise forecasts of customers’ reactions and accurately assess market potentials.
Our profound customer insights, our knowledge of competitors’ strategies and the expertise gained in more than 1,000 successful projects are what make IM’s customer-centric consulting approach so special.
Knowing more about the customer.
Back in the mid 1990s, the founder of Investors Marketing, Dr Oliver Mihm, developed the first scientific model to explain customers’ banking choices – a major empirical foundation for our customer-centric approach to consulting.
Ultimately, it’s the customer who decides – which explains why our philosophy as consultants is based around an in-depth understanding of their choices.
Since Investors Marketing was established in 1999, we have conducted our own series of comprehensive market surveys to gain insight into customers’ financial motives, preferences and practices. This has produced a customer typology for financial decision-makers that is unique to the German-speaking regions.
Thanks to our profound understanding of customers’ choices, our project expertise and more than 12 million genuine customer responses to product and price adjustments, we are in a position to produce precise forecasts of customers’ reactions and accurately assess market potentials.
Our profound customer insights, our knowledge of competitors’ strategies and the expertise gained in more than 1,000 successful projects are what make IM’s customer-centric consulting approach so special.