Knowing more about the customer.

Back in the mid 1990s, the founder of Investors Marketing, Dr Oliver Mihm, developed the first scientific model to explain customers’ banking choices – a major empirical foundation for our customer-centric approach to consulting.

Ultimately, it’s the customer who decides – which explains why our philosophy as consultants is based around an in-depth understanding of their choices.

Since Investors Marketing was established in 1999, we have conducted our own series of comprehensive market surveys to gain insight into customers’ financial motives, preferences and practices. This has produced a customer typology for financial decision-makers that is unique to the German-speaking regions.

Our profound customer insights, our knowledge of competitors’ strategies and the expertise gained in more than 700 successful projects are what make IM’s customer-centric consulting approach so special.

Thanks to our profound understanding of customers’ choices, our project expertise and more than 12 million genuine customer responses to product and price adjustments, we are in a position to produce precise forecasts of customers’ reactions and accurately assess market potentials.

Knowing more about the customer.

Back in the mid 1990s, the founder of Investors Marketing, Dr Oliver Mihm, developed the first scientific model to explain customers’ banking choices – a major empirical foundation for our customer-centric approach to consulting.

Ultimately, it’s the customer who decides – which explains why our philosophy as consultants is based around an in-depth understanding of their choices.

Since Investors Marketing was established in 1999, we have conducted our own series of comprehensive market surveys to gain insight into customers’ financial motives, preferences and practices. This has produced a customer typology for financial decision-makers that is unique to the German-speaking regions.

Our profound customer insights, our knowledge of competitors’ strategies and the expertise gained in more than 700 successful projects are what make IM’s customer-centric consulting approach so special.

Thanks to our profound understanding of customers’ choices, our project expertise and more than 12 million genuine customer responses to product and price adjustments, we are in a position to produce precise forecasts of customers’ reactions and accurately assess market potentials.

Our experience makes all the difference.

Many of our consultants have held executive positions in the market and have worked in finance, financial service consulting or e-commerce.

TEAM

Our experience makes all the difference.

Many of our consultants have held executive positions in the market and have worked in finance, financial service consulting or e-commerce.

TEAM

Hallo, Servus, Grüezi!

Many markets face the same fundamental challenges, yet the language that clients speak can vary. As experts in the German-speaking regions, we aim to take account of our clients’ region-specific needs and hence have extended our footprint to Switzerland – fully in line with IM’s customer-centric approach to consulting.

Investors Marketing and art.

Complex challenges call for simple solutions, and they in turn require inspiration. Sometimes the process can be analytical and hands-on, sometimes it’s abstract and visionary. Often, it’s a journey that begins with a blank sheet of paper.

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